Projection mapped art motion experience to celebrate launch of Jaguar's new F-PACE and its new Vivid Sydney Supporter sponsorship.
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In collaboration with Vivid Sydney’s Creative Director Ignatius Jones and Spark 44, Spinifex developed an immersive experience that invited the public to press the Jaguar ‘start’ button to see the Jaguar F-PACE turn into a mesmerising work of art. Visitors were taken on a journey through dynamic graphic realms using a rich colour palette of red, white and blue, paying homage to Jaguar’s British heritage.
Visitors were also encouraged to interpret and capture the installation with the hashtag #VividFPACE and photographers were on hand to capture their #VividFPACE moments. The activation facilitated thousands of views and interactions with the F-PACE, one of Jaguar’s most important model launches this decade, leaving car lovers and newcomers in awe of the unique combination of creativity and technology.