Projection mapped art motion experience to celebrate launch of Jaguar's new F-PACE and its new Vivid Sydney Supporter sponsorship.
In collaboration with Vivid Sydney’s Creative Director Ignatius Jones and Spark 44, Spinifex developed an immersive experience that invited the public to press the Jaguar ‘start’ button to see the Jaguar F-PACE turn into a mesmerising work of art. Visitors were taken on a journey through dynamic graphic realms using a rich colour palette of red, white and blue, paying homage to Jaguar’s British heritage.
Visitors were also encouraged to interpret and capture the installation with the hashtag #VividFPACE and photographers were on hand to capture their #VividFPACE moments. The activation facilitated thousands of views and interactions with the F-PACE, one of Jaguar’s most important model launches this decade, leaving car lovers and newcomers in awe of the unique combination of creativity and technology.