Largest and most popular light show in Asia. Spinifex created a series of authentic and engaging visual and interactive narratives, immersing audiences in the stories of Hong Kong.
The Hong Kong Tourism Board hosts a series of seasonal festivals each year to showcase its vibrant, cosmopolitan city.
Celebrating the fun and excitement of living in a city that embraces modern art, culture and world-class technical innovation, a key feature is the Pulse Light Show, now in its fifth year and the largest and most popular light show in Asia.
As visitor numbers increase each year and its reputation as a major attraction gathers international interest, the challenge was to build on this growth by promoting the spirit and culture of Hong Kong to a global audience—providing more interactivity, better digital and physical integration and more culturally relevant storytelling than ever before.
Incorporating animated CGI projections with synchronised lighting, laser, and audio effects, interactive 3D projection mapping and LED displays to achieve an engaging, transformative experience, iconic elements of the culture and city were woven into a narrative that captured the spirit of Hong Kong, providing the flexibility to grow and evolve content and create continuity between events.
This provided an exciting range of visual and immersive experiences and photo opportunities, which were talked about and shared across communities, social networks and international audiences—promoting the city, increasing numbers of visitors to the events and creating more commercial and economic opportunities to the local area.