BUICK SHANGHAI
Augmented media engagement launching Buick's new Regal and Velite at the Shanghai Auto Show.
100,000
visitors
GPJ Shanghai and Spinifex Hong Kong collaborated on the 2017 Shanghai Auto Show for BUICK China.
The project included the production of the Press Event for the launch of the new Regal, media content for the Public Days, and a hologram video for the new Velite.
The result was an amazing augmented media engagement with a combination of CGI, motion graphics, lighting and sound effects showcasing the vehicles on a central turntable with transparent LEDs completing the environment.