First-of-its-kind biometric-driven VR experience to celebrate Acura's seventh year as Presenting Sponsor and Official Vehicle of the Sundance Film Festival.
In collaboration with designer GMunk, Spinifex created a first-of-its-kind virtual drive experience combining a series of innovative technologies.
Acura Mood Roads delivered a full-sensory experience controlled by a user’s biometric data. Housed in a spherical motion simulator equipped with a performance driver’s seat and 30 biometric sensors, Acura Mood Roads brought to life a futuristic, abstract environment that responded in real-time to the driver’s emotional, cognitive and physical inputs—affecting speed, acceleration, curves, colors, saturation and audio. A floor-to-ceiling dome projection fully immersed the user, transporting them into the dynamic, visually stunning environment.
The 90-second, single person experience resulted in a sharable picture featuring an image of the user captured during the experience, as well as a graphic representation of their mood.